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About MX Digital

MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. We design, produce, and distribute premium entertainment for broadcasters, brands, and intellectual properties, and are industry-leaders in game marketing and promotion.

MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension.

MX brings mass-market entertainment and marketing experience to the Gaming and Gambling sector.

MX successfully develops all of its games in-house. We have now produced games within the following categories: fixed odds games, instant win games, poker formats, live sports betting, TV gaming, multiplayer quiz, skill formats and slots. With a proven track-record in creating entertainment-branded games, MX builds exciting and original game concepts with third party IP. Aimed at entertaining players in all territories, these games are available for worldwide distribution.

Press

MX DIGITAL LAUNCHES SOCIAL CASINO APP ON FACEBOOK AS COMPANY EYES MULTI-BILLION DOLLAR WORLDWIDE SECTOR WITH SOCIAL CASINO SLOT GAMES

LOS ANGELES, CA - (OCTOBER 14, 2014) – MX Digital today announced the launch of its catalog of celebrity branded digital slot games onto the MX Social Casino App on Facebook.

MX Digital currently develops and distributes waged digital slot games internationally featuring Hulk Hogan, David Hasselhoff, James Dean, Dennis Rodman, MGM’s “Missing In Action” starring Chuck Norris, and recently announced distribution of the newest addition to their catalog “The Blues Brothers,” with waged gaming powerhouse William Hill.

“We have been looking for the right strategy, and the right partner to expand into the social gaming sector for some time,” says Eric Bischoff of Bischoff Hervey Entertainment and co-founder of MX Digital. “We have great brands with partners who have passionate social media fan bases and who are anxious to promote these games with us.”

"As was recently announced, MX Digital has partnered with data and analytics specialist TraffGen who recently announced expansion into the United States and has opened offices in Las Vegas & Chicago. Ike McFadden co-founder of MX Digital said, “TraffGen is a perfect partner.  They offer a variety of marketing and technology services to their clients in social, online waged, and land-based casino industries.”

Traffgen CEO Andy Caras-Altas said, “When we entered into our partnership with MX Digital, we were very excited about their plan to leverage the large social media following associated with their library of brands: to provide fans worldwide with the ultimate social casino of slot machines. We believe that high-profile brands, such as those in the MX stable, have a natural fit with the social casino market as players increasingly look to engage with trusted brands in what is an ever-congested market. TraffGen’s marketing & player development tool kit will help power MX’s move into the social space.”

MX Digital joins other leading companies including Caesars Interactive Entertainment, Inc., IGT’s Double Down Casino, Zynga, Wynn Interactive, Foxwoods Interactive and Foxwoods Development Company in the social gaming space.

To experience the MX Digital Social Casino App on Facebook visit https://www.facebook.com/MXCasino. Additional information on MX Digital can be found at www.mx-digital.com.

About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties.  MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension.  Key management and shareholders include Ike McFadden (Commercial Director), Ted Lanes (CFO), Eric Bischoff and Bischoff Hervey Entertainment Television (BHE TV).  MX Digital is based in Los Angeles and is represented by Creative Artists Agency (CAA). More information about MX Digital can be found at www.mx-digital.com.

About BHE:

Founded by partners Eric Bischoff and Jason Hervey, BHE TV is a turn-key company specializing in the creation and production of television content operating in Burbank, CA and at Paramount Pictures in Hollywood, CA. BHE has created, developed, and produced both television pilots and series for NBC, VH-1, CMT, A&E, E!, Discovery, Nickelodeon, History Channel, Tru TV, ABC Family, FOX Sports, TNT, TBS, Fuse, ABC, WE, Spike, & Playboy TV. Currently, BHE produces hit series, including: The Devils Ride (Discovery Channel), See Dad Run (Nickelodeon) and Hardcore Pawn: Chicago (TruTV).

About Traffgen:

Traffgen is at the heart of gaming convergence, providing data analytics and marketing technology and services to clients spanning the social, online and land-based casino sectors. Traffgen’s unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates. To find out more about The Hub, please visit http://www.traffgen.com/the-hub/.

MEDIA CONTACT FOR MX DIGITAL:

Alfred Hopton, Triple 7 Public Relations: 310.571.8217 | Alfred@triple7pr.com

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MX DIGITAL PARTNERS WITH TRAFFIC GENERATION (TRAFFGEN) TO ENTER MULTI-BILLION DOLLAR WORLDWIDE MARKET OF SOCIAL CASINO GAMING

LOS ANGELES, CA - (20 May 2014)MX Digital, the leading US-based developer and distributor of worldwide branded-online-gambling games with distribution in 26 countries, has signed an unprecedented deal with Traffic Generation (Traffgen) to bring waged games to the social casino space. The company, which designs, produces, and distributes branded global entertainment for broadcasters, brands, and intellectual properties, will provide exclusive branded slots games including David Hasselhoff, Blues Brothers, Hulk Hogan, James Dean, as well as other celebrity branded themed games from their catalog to the social media marketplace.

Ted Lanes, CFO, MX Digital says, “Our recent success and growth in the international waged sector combined with our portfolio of gaming with the biggest names in social media, makes the expansion to social gaming truly exciting. Social casino gaming is currently a $1.7 billion industry and some have predicted it will be as big as $7 billion in a few years. MX Digital definitely plans to be at the forefront with our continued role out of games featuring iconic entertainment figures.”

Traffgen CEO Andy Caras-Altas said, “We are very excited to be working with branded content in the social space as it provides an opportunity to leverage the large social media following associated with these brands. Hulk Hogan, for example, has over two million fans on facebook and over a million on Twitter. We believe there is a great deal of potential in leveraging international brands. The ability to have a conversation with the players will help virality and thereby help to build the social following. Conventional social casinos find it hard to build this virality and we hope that this will drive acquisition in a fundamentally different way for MX Digital. The end result can be to make the most of the social nature of Facebook and to drive traffic more cost effectively.”

MX Digital will now join other leading companies including Caesars Interactive Entertainment, Inc., IGT’s Double Down Casino, Zynga, Wynn Interactive, Foxwoods Interactive and Foxwoods Development Company with others in the social gaming space.

 

About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties.  MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension.  Key management and shareholders include Matias Montero (Product Development), Ike McFadden (Commercial Director), Ted Lanes (CFO), Eric Bischoff and Bischoff Hervey Entertainment Television (BHE TV).  MX Digital is based in Los Angeles and is represented by Creative Artists Agency (CAA). More information about MX Digital can be found at
www.mx-digital.com.

About BHE:

Founded by partners Eric Bischoff and Jason Hervey, BHE TVis a turn-key company specializing in the creation and production of television content operating in Burbank, CA and at Paramount Pictures in Hollywood, CA. BHE has created, developed, and produced both television pilots and series for NBC, VH-1, CMT, A&E, E!, Discovery, Nickelodeon, History Channel, Tru TV, ABC Family, FOX Sports, TNT, TBS, Fuse, ABC, WE, Spike, & Playboy TV. Currently, BHE produces hit series, including: The Devils Ride (Discovery Channel), See Dad Run (Nickelodeon) and Hardcore Pawn: Chicago (TruTV).

About Traffgen:

Traffgen is at the heart of gaming convergence, providing data analytics and marketing technology and services to clients spanning the social, online and land-based casino sectors. Traffgen’s unique convergence platform, The Hub, consolidates raw customer data from multiple verticals to provide a valuable single player view. Its detailed reporting and powerful marketing systems empower gaming companies to implement effective player engagement, retention and development strategies to increase business-wide monetization rates. To find out more about The Hub, please visit http://www.traffgen.com/the-hub/

Contact:            Alfred Hopton, Triple 7 Public Relations: 310.571.8217 | Alfred@triple7pr.com

 

 

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MX DIGITAL ANNOUNCES AGREEMENT WITH WILLIAM HILL FOR DISTRIBUTION OF ON-LINE WAGED GAMING PRODUCTS

LOS ANGELES, CA - (SEPTEMBER 3, 2014) – MX Digital, a leading digital US-based on-line waged and social game developer, today announced that it has reached an agreement with William Hill, one of the industry’s largest distributors of on-line waged gaming products.

Ike McFadden, Commercial Director, MX Digital said, “Placing six of our branded games with William Hill represents the most significant distribution agreement for our company and a major step forward in establishing MX Digital in the marketplace.” Eric Bischoff of Bischoff Hervey Entertainment and MX Digital co-founder added, “From its inception, our vision at MX Digital was to bring the some of the best known Hollywood brands to the world of on-line waged and social gaming and the opportunity to reach the marketplace with William Hill is exciting for us and for our brand partners.”


The agreement between MX Digital and William Hill Online will include “Missing In Action” starring Chuck Norris; iconic Hollywood legend James Dean; the comic and film franchise BloodRayne; top-rated TV sports property TNA-Impact Wrestling; the controversial NBA Hall of Famer Dennis Rodman’s “Red Slam;” and the recently announced feature film, television and music brand icons, The Blues Brothers.

Will Mathieson, Slots Operations Manager, William Hill said, “We were very pleased with the audience-appeal of MX Digital’s recent David Hasselhoff slot.  High profile branded products like these are key to driving successful marketing campaigns and gaining new customers.”

More information can be found at www.mx-digital.com.

About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties.  MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension.  Key management and shareholders include Matias Montero (Product Development), Ike McFadden (Commercial Director), Ted Lanes (CFO), Eric Bischoff and Bischoff Hervey Entertainment Television (BHE TV).  MX Digital is based in Los Angeles and is represented by Creative Artists Agency (CAA). More information about MX Digital can be found at www.mx-digital.com.

About BHE:

Founded by partners Eric Bischoff and Jason Hervey, BHE TV is a turn-key company specializing in the creation and production of television content operating in Burbank, CA and at Paramount Pictures in Hollywood, CA. BHE has created, developed, and produced both television pilots and series for NBC, VH-1, CMT, A&E, E!, Discovery, Nickelodeon, History Channel, Tru TV, ABC Family, FOX Sports, TNT, TBS, Fuse, ABC, WE, Spike, & Playboy TV. Currently, BHE produces hit series, including: The Devils Ride (Discovery Channel), See Dad Run (Nickelodeon) and Hardcore Pawn: Chicago (TruTV).

About William Hill:

William Hill is one of the world’s leading betting and gaming companies, employing more than 17,000 people worldwide. William Hill is the first British bookmaker to be licensed in Nevada and entered the U.S. market in 2012 through acquisitions of American Wagering Inc., Brandywine Bookmaking LLC and Club Cal Neva sports books. William Hill Online is one of Europe’s leading online betting and gaming businesses, providing customers with the opportunity to access William Hill’s products online, through their mobile, by telephone and by text services. In March 2013, the Group acquired the Australia business of Sportingbet, one of the leading bookmakers in the country, offering sports betting products online, by telephone and via mobile devices. William Hill PLC is listed on the FTSE 100 Index of the London Stock Exchange and generated revenues of nearly $2 billion in 2012.

 

MEDIA CONTACT FOR MX DIGITAL:

Alfred Hopton, Triple 7 Public Relations: 310.571.8217 | Alfred@triple7pr.com

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MX DIGITAL ANNOUNCES THE ADDITION OF THE BLUES BROTHERS TO ITS CATALOGUE OF ONLINE GAMING PROPERTIES WITH PROMOTIONAL SUPPORT FROM DAN AYKROYD

Company also announces branded games with James Dean, Joe Frazier, Dennis Rodman and more as well as additional funding from Diamond Investments

LOS ANGELES, CA, March 25, 2014 – MX Digital today announced an exclusive partnership with Blues Brothers Approved Ventures for the use of The Blues Brothers brand, including the names and likenesses of Jake and Elwood Blues, for on-line gaming properties, with promotional support from Elwood himself, Dan Akryod.

Eric Bischoff, Partner, MX Digital, says: “We are really excited to add The Blues Brothers to our catalog of games. As a fan, and having been a part of the television audience when The Blues Brothers made television, feature film and music history, we are very proud to be able to bring this brand to fans around the world in our game formats, and honored to be working with the legendary Dan Aykroyd and Judy Belushi (John Belushi’s widow).”

The Company also announced 5 other new games for 2014 which include games with Hollywood legend James Dean, MGM Film’s “Missing In Action” starring Chuck Norris, boxing great “Smokin” Joe Frazier, controversial former NBA star Dennis Rodman and the successful console game BloodRayne. These games join the already released and highly successful games from MX Digital, which include ones with Hulk Hogan and David Hasselhoff. These announcements come on the heels of MX Digital raising an additional $1.2 million in investment funding from Diamond Investments, located in Los Angeles, CA.

“The Company is now uniquely positioned to expand its offerings through innovative games with great partnerships within the distribution side of our business model,” explained Ted Lanes, CFO of MX Digital. “Adding a powerhouse brand like The Blues Brothers only further enhances our strategy, and adds to the success for our long term funding partners at Diamond Investments.”

The Blues Brothers is an inextricable thread woven into the fabric of our global culture,” said Panacea Entertainment Chairman/CEO Eric Gardner, who represents the brand on behalf of Dan Aykroyd and Judith Belushi. “What better iconic characters than those rapscallions with hearts of gold, Jake & Elwood Blues, to be emblazoned in the ether on digital slot machines, and what better partners could Judy and Danny ask for than industry leaders MX Digital.” 

More information can be found at www.mx-digital.com.

About MX Digital:
MX Digital is a leading US-based developer and distributor of branded-online-gambling games, with distribution in 26 countries. As industry leaders in game marketing and promotion, MX Digital designs, produces and distributes premium entertainment for broadcasters, brands and intellectual properties.  MX Digital has designed, produced, and distributed game content to the largest international game platforms in the US, Europe, Latin America and the Caribbean. The ongoing goal: creating games around these brands while delivering recurring revenue and brand-extension.  Key management and shareholders include Matias Montero-Product Development, Ike McFadden-Commercial Director, Ted Lanes CFO, and Bischoff Hervey Entertainment Television (BHE TV).  MX Digital is based in Los Angeles with offices in Buenos Aires and is represented by Creative Artists Agency (CAA).


MEDIA CONTACT:

Alfred Hopton, Triple 7 Public Relations

310.571.8217 | Alfred@triple7pr.com

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MX DIGITAL SET TO LAUNCH DAVID HASSELHOFF’S “THE HOFF” GAME WIDLY IN EUROPE

LOS ANGELES--MX Digital, a game developer co-owned by Bischoff Hervey Entertainment Television (BHE TV), today announced the upcoming launch of “The Hoff” series of games, starring pop culture icon and celebrity David Hasselhoff. The game is slated for a Valentine’s Day release online in the UK, with Hasselhoff appearing at promotional events and interviews in London. “We’re scheduled to do a meet and greet with players, and stream a live video interview on Facebook, Friday, 8 February,” noted Mr. Hasselhoff.

“We’re very excited about Mr. Hasselhoff joining our catalog of celebrity and branded content,” says Eric Bischoff, co-founder of BHE TV. “David is a perfect example of MX Digital Gaming's strategy of identifying relevant brands and introducing them to the market within unique, cutting edge games.”

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BISCHOFF HERVEY ENTERTAINMENT SETS SIGHTS ON NEW MEDIA & $80 BILLION/YEAR SECTOR ACQUIRES 50% STAKE IN GAMES DEVELOPER MX DIGITAL

LOS ANGELES, Dec 18, 2012 (BUSINESS WIRE) -- Bischoff Hervey Entertainment Television (BHE TV) today announced the acquisition of a 50% equity stake in MX Digital, a leading games developer.

Established in 2008, MX Digital is a leading developer of interactive, casino, and betting games that are delivered on a variety of online and mobile platforms. With offices in Los Angeles, Buenos Aries, and Miami, MX develops and distributes games in more than 20 countries. With a heavy focus on proven brands, they are industry-leaders in game design, game marketing and promotion.

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OPENBET AND MX DIGITAL UNVEIL DAVID HASSELHOFF SLOT AND SCRATCHCARD GAMES AT G2E (1 - 4 October 2012)

David Hasselhoff is back and better than ever! G2E will not only see The Hoff himself in person but he will also make an appearance with OpenBet and MX Digital as part of the release of the branded slot and scratchcard games.

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